Cake BeautyThe Curl Girl Curl Enhancing Shampoo, 10 Ounce

Wow, Amazon, ya really beefed it this time.I am madly in love with Cake shampoo. I'm giving the product 5 stars because there is nothing better for shiny, healthy, bouncy and well-defined curls. Never "crunchy," just soft, touchable curls like you walked off a movie set. The scent is heavenly: lemon bars, right out the fridge.I've been looking forward to my newest set of shampoo + conditioner since I ran out last week. I open the small Amazon box containing a new shirt, new mascara and my two Cake bottles. The shirt was in a thick clear envelope (thank goodness) and, as I lift it out, I can already smell that lemony aroma.Then I see the bottles laying in the box. Some conditioner has blooped in the corner of the box. Oh, no, the top must've popped open. But no, dudes! The conditioner was PLACED IN THE BOX WITH NO LID. The conditioner was SENT WITH NO TOP. I even called my husband over to "get a load of this."Now I'm a big Scooby Doo fan: I played detective. In the two seconds it took to lift the shirt out, did the lid leap from the box and roll off the table? No. It was nowhere. It was NEVER there. They mailed me an open bottle of conditioner. I've seen some bone-headed shidd, but this one will etch its name in the annals of time, bros.I love this Cake shampoo and conditioner SO MUCH that I transferred the lid-less bottle into a gallon Ziploc. Did I scrape the cardboard box for that bloop of conditioner and put that in the Ziploc as well? I think you know I did! That's MINE!

Everything this brand has smells soo good ! And leaves hair healthy, smooth and smelling good!

I thought the product worked great. The down side was my family did not like the smell. They said it had a chemical scent vs a floral scent they love. That is the only reason I am switching products.

This helped my 2C-3A curls so much and it smells like a lemon cake

Obsessed with this product! It’s super lightweight and really enhances my curls. I have a lot of fine hair, and this gives it amazing volume without weighing it down.

Cake products work very well on my curls, and this one is no exception - it leaves my 3B/3C curls feeling extra soft and seems to prep the hair well against frizz.However this shampoo reeks of black licorice to the point that the conditioner and curl cream can't even cover it... Even after drying and applying other scented gells/cremes, it smells like I dunked my head in a barrel of absinthe. This may be fine in a pinch, but I won't be using it regularly enough to purchase a 2nd bottle - it's a bummer too because I like the conditioner and curl cream.

I love this product line. I have found my new SHAMPOO & CONDITIONER! I have been using this line fir a little over a year now. I am extremely satisfied. I have very curly hair and just a wash condition and go is amazing. My curls pop and are lustrous like never b4. I waited to review because after a while you know it sometimes changes the way the product makes your hair act. This enhances my curls and I will forever use it. Ihave tried nearly every product and with the exception of tge Mousse the entire line us exceptional. The mousse however us alcoholly and my hair was not Receptive to it. I love everything else about this line. Please consider a color treatment shampoo & conditioner

My teen daughter has just gotten a cut to accentuate her curls, and I was looking for curl-enhancing hair products. I am not going to spend what most of these brands were asking. I found Cake and got several products from them and was pleasantly surprised. They are a great price, have a sweet smell, and work very well. I gave some to my other daughter (also with curly hair) who was looking for a more economical brand for her hair products since moving out. After trying a sample I gave her, she said her hair felt great and she will also be purchasing from this brand.