💄 Grip your glow, own your day!
e.l.f. Power Grip Primer is a hydrating, gel-based face primer designed to smooth skin and lock makeup in place all day. Suitable for all skin types and tones, it features Hyaluronic Acid for moisture retention and a translucent finish that won’t clog pores. Vegan and cruelty-free certified, it preps your skin with a natural, flawless base while supporting ethical beauty.
C**A
Best Affordable Primer That Really Works!
This primer is amazing! It leaves my skin smooth, hydrates well, and holds my makeup all day. The gel texture feels refreshing and non-greasy. Perfect for everyday use — and at a great price!
L**
Is this skincare? 😍
I’ve tried a lot of primers over the years, but this one really surprised me—in the best way. It goes on like a serum, grips like glue (in a good way), and keeps my makeup in place all day without feeling heavy or sticky. My skin looks smooth, my foundation doesn’t budge, and it doesn’t break me out. Honestly, I see myself using this long-term. It’s affordable, reliable, and honestly performs better than some high-end primers I’ve tried. Love it!
E**.
Perfect base, long lasting, must have!
I absolutely love this stuff! I’ve used many brands, trying to find the right one for my combination skin and this is by-far the best and so affordable! Makes my skin feel hydrated but not weighted, and cooled. Love it.This was makeup in Aruba after dancing the night away!
A**Z
Really good product
This primer really grips makeup and keeps it in place all day. It has a slightly tacky texture that helps foundation stick and last longer. My skin looks smoother and more hydrated. I just wish it absorbed a bit faster, but overall it’s a great affordable option!
J**.
Awesome product!
I use for applying my under my eye concealer. First apply then wait 30 seconds as instructed, then apply my concealer. My concealer looks more even, covers better, stays put longer. I wish I’d found this sooner!
A**H
Works just like the expensive brands for half the price
Excellent value! Lasts twice as long as those expensive brands and works just as well.
I**N
High quality product
As a professional makeup artist, this product has been very useful to me; it is of very good quality and a great ally in my work. With it, I can apply makeup very well, allowing it not to transfer and giving me an excellent appearance.
2**E
Works as well as the expensive brands!
I’ve been buying this primer for aboa year and I can’t live without it now. It is STICKY going on but drys beautifully and holds well. I even switched from my all nighter spray to top this off with the elf setting spray because the primer works so well and am very happy with both!
Trustpilot
5 days ago
2 weeks ago